TerraCycle produces very cool consumer products from recycled food packaging. But for businesses trying to grow revenues in this “soft recovery” the coolest thing about TerraCycle is its creative business strategies for generating top-line revenue results with attractive profit margins. How it engage its customers is what makes TerraCycle’s strategy unique. For example, it “up-cycles” Capri Sun wrappers to create products like pencil holders that target the very school children who are the principal consumers of Capri Sun juices. Its customer engagement program involves encouraging school children to collect the wrappers as a fund raiser for their school and a path for learning about recycling. Beyond this being a brilliant social marketing example it also makes money. From a production-cycle perspective, TerraCycle takes a zero-cost waste stream and converts it into a product with attractive margins.