Atlanta (CNN) -- They say one man's trash is another man's treasure and for Tom Szaky, founder and CEO of TerraCycle, that couldn't be more true. His New Jersey-based company is helping millions of people wise-up to waste recycling. But is was a wacky idea that got 29-year-old Szaky started. "My friends and I were trying to grow some plants and realized worm poop was one of the best fertilizers to feed them," Szaky said, "...and that suddenly started getting me to thinking differently about waste."