Danone Dairy Strategy Governance Director Bryan Martins adds: “Danone Dairy UK are delighted to be able to empower consumers by offering a program that allows them to upcycle their Danone pots and ensure they are reused, protect the environment and support great causes. We are encouraging schools, businesses and individuals who love Danone yogurt to set up a collection point and start their own Danone Yogurt Brigade". Through TerraCycle initiatives over 70,000 consumers in the UK have helped divert over 4 million pieces of packaging and raised over £25,000 for UK charities in 2010.