TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Outsmart waste: Don't let trash be a summer bummer

TerraCycle fertilizer Kraft Cheese (Kraft Foods) Frito-Lay (Pepsico) Capri Sun (Kraft) Include USA
With Fourth of July fast approaching San Franciscans are gearing up for BBQ’s, beach picnics, family, friends and festivities. Summer parties create great memories, but they can also create a lot of left over trash. While you try your best to separate, recycle and even compost, what can you do with all that difficult-to-recycle food packaging, like Frito-Lay chip bags, Kraft Singles cheese packaging, Capri Sun drink pouches, and plastic cups? This year, there is a better option for dealing with these tricky “non-recyclables.” You can send them, for free, to TerraCycle. TerraCycle is one of the fastest growing green comapanies in the world. It was founded in 2001 by Tom Szaky, then a 20-year-old Princeton freshman. He began by producing organic fertilizer, liquid worm poop, and packaging it for sale in used soda bottles. Today, TerraCycle’s expanded mission is to eliminate the idea of waste all together.