TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Morristown’s Woodland School wins $10K in TerraCycle recycling contest

school TerraCycle cell phone brigade fertilizer InkJet Brigade Whole Foods Capri Sun (Kraft Foods) Lunchables Walmart Honest Kids (Coca-Cola) Target ziploc Include USA Revolution in a Bottle Elmer’s
Parents and kids at the K-2 school finished fifth in a statewide recycling contest sponsored by TerraCycle, a company started by a Princeton University dropout who sold organic “worm poop” fertilizer in used soda bottles and then branched out to make lunch bags, fences and other products from hard-to-recycle materials. TerraCycle partners with major brands to create products from packaging that otherwise might pose a public relations problem for them. The company was founded in 2001 by Tom Szaky, then a 20-year-old freshman at Princeton. When his worm fertilizer idea only finished fourth in the Princeton Business Plan Contest, he left school to develop the concept and won a $1 million competition. He turned down the money to retain control of the company. TerraCycle now operates from a Trenton headquarters decorated by graffiti artists. The company has turned nearly 2 billion pieces of trash into a line of 246 recycled and “upcycled” products sold by the likes of Walmart and Whole Foods Market. More than $1.6 million has been generated for schools and charities. On Earth Day 2009, Tom Szaky published Revolution in a Bottle: How TerraCycle is Redefining Green Business.