Leading P&G brand in bottle made from ocean plastic
TerraCycle Include USA P&G Beach plastic Fairy
Global: A bottle made completely from post-consumer and ocean-reclaimed plastics has been launched by Procter & Gamble (P&G) for its flagship Fairy brand of washing-up liquid. The aim of the project is to ‘drive awareness of the issue of ocean plastic pollution, inspire consumers to physically participate in beach clean-ups and recycle household waste’, according to the company.