Hopefully, Green Mountain will work harder to address this. On its website, it claims it's "actively working to meet the challenge of creating a pack that reduces environmental impact and continues to deliver an extraordinary cup of coffee." Incidentally, the cups for its recently launched Vue brewer are recyclable in facilities where No. 5 plastic is accepted. However, Vue is still a very small part of Green Mountain's business, having launched earlier this year with its original distribution through Bed Bath & Beyond(Nasdaq: BBBY ) and its own site. In February, rumor had it Green Mountain was discussing options with Terracycle, which has agreements for environmentally friendly solutions for Kraft's (NYSE: KFT ) Tassimo system and Mars' Flavia brewers, both of which compete directly with Green Mountain's Keurig.