Incentive programs aim to spread environmental awareness to more-mainstream consumers \ TerraCycle's program benefiting nonprofits and schools The company collects what is typically nonrecyclable waste, such as candy and snack wrappers, pens, coffee bags and toothpaste tubes, from consumers, as well as recyclable items such as cell phones, plastic containers and more. It uses the trash to make new products sold at major retailers including Target, Wal-Mart and Home Depot. Consumers who make the effort to get their trash to TerraCycle earn monetary rewards that go to nonprofits of their choice. Some manufacturers, such as skin care products maker Aveeno, even encourage consumers to send their brands' empty product containers to TerraCycle for repurposing.