They’re brushing away their carbon footprint.   Colgate launched a new recyclable toothpaste tube — with toothpaste that the company says has been certified by the Vegan Society.   The product, called “smile for good,” launched in Europe in the U.K., Colgate-Palmolive Co. said in a statement. The company has not announced plans to bring the product to locations outside of that area as of Wednesday.     The toothpaste is made from 99.7% natural ingredients, the company said, which are “listed clearly and explained on the front of the package.”   Parent company Colgate-Palmolive first launched the recyclable tubes under its brand Tom’s of Maine in the U.S. in a November 2019 announcement, with plans to transition packaging to the Colgate brand in 2020, according to a press release.   Colgate-Palmolive announced it would also share the recyclable toothpaste tube technology with competitors, which Noel Wallace, Chief Executive Officer and President of Colgate-Palmolive said is a “win” when standardized across all companies.   “We want all toothpaste tubes — and eventually all kinds of tubes — to meet the same third-party recycling standards that we’ve achieved. We can align on these common standards for tubes and still compete with what’s inside them,” Wallace said in a statement.   Around 1 billion toothpaste tubes are sent to landfills each year, according to climate activist group 1 Million Women.   Most toothpaste tubes are produced using a combination of plastics with a layer of aluminum “sandwiched” in between, according to Colgate-Palmolive.   The new recyclable tubes, however, are made from a combination of High Density Polyethylene plastics — which are used to make milk jugs — the company said in a statement.   Colgate previously established a partnership with TerraCycle — a company that creates national recycling programs — to recycle oral care product packaging and toothbrushes.