TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Blacow Elementary earns for recycling

capri-sun school TerraCycle Target Include USA Circuit
"We'd see kids throwing out their Capri Sun pouches after every class party," recalls Blacow Elementary Booster Club President, Emily Swanson. "It was such a shame to see so much waste." It did not stop with just Capri Sun pouches; paper and food waste desecrated the school with waste. Collecting ideas on solutions to the problem, the school now earns money from students' litter. Blacow Elementary recently joined with a nationwide "Brigade" program operated by TerraCycle, a recycling company. TerraCycle accepts waste materials and recycles them to form new products. The company pays about two cents for each acceptable wrapper or bag collected. For example, for an empty Lays chips bag, the school receives two cents. Brigades are basic areas that collect and pay for the donated items. Officially founded in the fall of 2001 by college student Tom Szaky, TerraCycle has grown to create various products ranging from Capri-Sun rectangular lunch boxes to a circuit board clipboard. This merchandise is sold to leading corporations such as Wal-Mart, Target, and Home Depot. Instead of going into a landfill and increasing carbon emissions, waste is turned into something useful.