Sally’s brand cereal, the first Malt-O-Meal brand available in Canada and now moving into the U.S. in early 2012, starts off being green by its box-less, resealable bagged format. But the sustainability doesn’t stop there: Malt-O-Meal also purchases wind energy credits to offset 100% of the electricity used in the products’ manufacturing. And in partnership with TerraCycle® Canada (www.terracycle.ca), an international upcycling company that takes packaging materials that can’t be recycled and repurposes that material into new, high quality goods, consumers can collect empty cereal bags and send them to TerraCycle for upcycling.