Terracycle <http://terracycle.net> , an upstart up-cycling company that turns packaging material into affordable and high quality items, has teamed up with Malt-O-Meal <http://www.malt-o-meal.com/index_en.php> , the largest family owned cereal company in the U.S. By recycling Malt-O-Meal brand cereal bags through Terracycle's Recycling Brigades <http://www.terracycle.net/brigades> , consumers have the opportunity to create zero (cereal packaging) waste. The Recycling Brigades provide charitable organizations, including schools, an opportunity to help reduce our impact on the environment while earning some extra cash for the charity in exchange for the effort.