Plastic pollution prevention is the action focus for today’s World Oceans Day, a global day of ocean celebration and collaboration for a better future. Changing our behavior towards plastic by reducing our purchases is, much more than recycling, the most effective way to effect change, but actively finding solutions for the plastic we do consume is also important. TerraCycle’s many free programs are sponsored by brands committed to recycling what is still considered difficult to recycle, and we have Zero Waste Boxes for hundreds of plastic items.