TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

How packaging recyclability can shift sustainability expectations for startup beauty brands

TerraCycle Include USA Tom-Blog zero waste box
As with most industries today, one of the personal care and beauty category’s fastest growing influences on consumer purchasing behavior are claims for sustainability. Sustainable sourcing of raw materials in cosmetics and “clean beauty” formulas are gaining popularity, and many cosmetics manufacturers and retailers have launched “take-back” recycling initiatives for packaging as the majority of cosmetics and skin care packaging, though all technically recyclable, is considered “difficult-to-recycle.”