While the debate continues over who is "responsible" for making plastic material more recyclable, and more valuable, brands and companies can take initiative in using less and committing to research. Recently, the U.N. recognized a partnership between TerraCycle, Procter & Gamble and Suez that has made recyclable shampoo bottles using the material. This is especially relevant as the recycling industry grapples with China's changing import policies. There is widespread agreement that recycling in the U.S. needs to change — which is especially true with strict contamination standards coming into force in a matter of months.