Garnier is on a mission to change the significant amount of landfill waste due to beauty and personal care empties with the help of Illinois State University. The main goal of the whole project is to eliminate the amount of waste in landfills that is rapidly growing every year. By correctly recycling empty beauty and personal care containers, Garnier is hoping to see a dramatic decrease in landfill overflow. Recycling these empty containers is often overlooked as most people do not think that they are recyclable. But once everyone starts doing their part, they will see a change. Garnier is partnering with Do Something and TerraCycle for Rinse, Recycle, Repeat, a national campaign and college competition to educate and motivate the next generation of consumers to responsibility recycle their beauty empties through the Garnier Beauty Recycling program. The college competition will run through the end of April and the college captain and team that collects the most empty containers within the month will win a green garden space in their local community. The green garden will consist of some upcycled items like benches and garden beds, giving them a new life where the Normal community can enjoy a comfortable space rather than have the landfills overflowing with empty beauty and personal care containers. Illinois State University student Marlena Roberto is leading the local charge to collect empty containers of beauty and personal care products and send them to TerraCycle so they can be recycled responsibly. Lauren Eckstrom, associate at Golin in New York, explains the mission of Rinse, Recycle, Repeat, project. “The goal is to make a positive impact on the planet and reach a total of 10 million bathroom #empties out of landfills by the end of 2017,” Eckstrom said. Garnier is continually working to successfully recycle empty containers. “Recycling beauty (or bathroom) products can be very different from recycling standard bottles, newspapers and cans. This is because too many beauty products use multiple materials in on package (i.e. bottle, cap, metal spring.)," Garnier stated. "Each component can be recycled individually, but the parts need to be separated before going into the bin — this will help Garnier reach its 10 million-piece goal.” Since 2011, the Garnier Beauty Recycling Program, in partnership with TerraCycle, has diverted more than 8 million empties out of landfills. Garnier has also donated five green gardens to cities throughout the country, with a total of three more planned in 2017. Since Garnier started the program, the company has created some of the greenest and most effective formulas made at zero waste facilities. “Both Garnier Fructis and Whole Blends products are produced in a facility committed to sustainability," Garnier stated. "The facility has reduced waste and water consumption per unit by approximately 58 percent for Fructis and 47 percent for Whole Blends since 2005."