Everyone’s talking about Juicero, a just-launched, cold-pressed juicer for home use that’s incredibly novel in its ability to liquify your veggies. The San Francisco start-up has raised a whopping $100 million from investors and is about to raise more. Given the serious financial heft behind this company and the healthy kitchen gadget’s $699 price tag, Juicero is being called everything from “revolutionary” and “the Keurig of juicers” for its single-serve style—to overpriced, and thus not capitalizing on the opportunity to get more people juicing.