Brita and PUR have partnered with TerraCycle to create recycling programs for their pitchers, bottles, filters, dispensers, faucet mounts and all packaging, effectively making the water filtration products 100% waste-free. For every recyclable Brita water filter used, 300 plastic bottles are saved. Not only is water filtering a more sustainable choice than the use of bottled water, it is more cost effective for consumers as well.