Tom Szaky, the founder of Terracycle, addresses this issue in a Packaging Digest article. The current system wasn’t designed for consumers, but for recyclers. And, unlike people in the business, the average person doesn’t understand – or care about – the type of resin in a product, or whether a hybrid package has some materials that can be recycled, and some that can’t. S/he just wants to know if they can toss _____ in the blue bin. Szaky points to the How2Recycle label as a consumer focused alternative: created by GreenBlue’s Sustainable Packaging Coalition, this label focuses on consumer needs… and, if implemented, could help raise plastic recycling rates.