Kraft closes TerraCycle and community howls. Many tales from Southwestern literature and legend stand behind the shop for a cause name, Coyote Howling. A favorite of mine, explains how Coyote disobeyed The Creator who gave him the privilege of hanging the moon. Coyote disobeyed and lives forever with the failure, howling at the moon. It was such a howl that emanated from throats around the community as word spread that cheese packaging and dairy tubs would no longer be accepted by TerraCycle® because Kraft Foods closed the funding.