Consumers have been making it abundantly clear: they want manufacturers to make packaging more recyclable. For us at TerraCycle, a company that recycles materials not typically considered recyclable, this movement towards recyclable packaging formats is, generally speaking, great to see. If one day all packaging were made recyclable on a municipal level, TerraCycle would be happy to close its doors and go out of business. The fact is, however, that a great majority of packaging is still considered unrecyclable by conventional, municipal standards. This brings up a larger question, one that I’ve been focused on for many years since I entered the industry—why do we consider certain materials to simply be “unrecyclable”?