In the past week, many more bags have been carried into Coyote Howling Shop for a Cause than have been carried out! Bags of clothing have already filled several pickup loads with jeans, dress suits, dresses, skirts, sweaters, gloves, hats, winter wear, jackets, boots, sandals, hiking shoes, lingerie, socks, shirts, scarves, and vests. The goal: 20,000 pounds. The reason: Feed My Starving Children (FMSC). As a for-profit, socially conscious, mission-focused gift shop, Coyote Howling co-founders allied with FMSC from the opening of their shop in Ruidoso on 11/11/11. For the first two years of Coyote Howling, 10-100 percent of each purchase was donated to FMSC. With the success of two FMSC MobilePacks in the community (2-3 May 2014 and 27-28 September 2013), the co-founders determined to give at least 5 percent of each item's purchase price since the shop now carries between 300 to 400 items that are 100 percent direct donation. Other items are in the 25%-50% donation range. As Coyote expands to another Earth-friendly campaign dedicated to providing meals through FMSC, we believe it remains important to maintain a high level of transparency. People ask all the time what we do with the throw-aways they deposit at Coyote Howling. TerraCycle guarantees zero waste once they receive the items we ship to them, and every particle is re-used. TerraCycle sends the rebate checks directly to FMSC. Now, once we do our job of sorting clean, wearable, non-moldy textiles, the clothing and footwear is sent to MidWest Textiles. A minimum of 20,000 pounds is needed for each shipment. The benefit is, again, FMSC. The third MobilePack for our community is scheduled for 27-28 February 2015 at The Foot of the Cross at Mountain Annie's in Ruidoso. Mission: 500 volunteers to pack 14 pallets of nutritional meals to feed 108,864 children in dire straits. Cost: $23,950. If you will volunteer, donate, TerraCycle, recycle your clothing and footwear, and purchase with purpose at Coyote Howling Shop for a Cause, then the mission is possible! Our over-arching vision is focused on Matthew 25:34-36. "I was hungry and you gave Me food; I was thirsty and you gave Me drink; I was a stranger and you took Me in; I was naked and you clothed Me." For updates and to check out what throw-aways TerraCycle can take, review the details at the TerraCycle link under Recycling. The Textile link under Recycling also features updates at www.CoyoteHowlingShopForaCause.com, or visit Coyote Howling and learn how to take your throw-aways back from the landfills and fund meals for children. For more information on Feed My Starving Children visit www.FMSC.org/mobilepack/events New Mexico. Tonya Huber, PhD, is founder and owner of Coyote Howling Shop for a Cause Contact her at CoyoteHowlingNM@gmail.com 575-808-8320.