TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Ellsworth Elementary Earns More Than $1000 by Collecting 18,000+ Drink Pouches

TerraCycle Include USA drink pouch brigade Honest Kids (shown in graphic) Capri Sun (Kraft) (shown in graphic)
Ellsworth Elementary School students earn money and prizes for their school by collecting and recycling the drink pouches they use at home and in the lunchroom. Ellsworth Elementary School students have just reached the second level of TerraCycle and Capri Sun’s Drink Pouch Brigade® milestone contest by collecting more than 18,000 drink pouches. The students have earned more than $1,000 for their school by collecting the drink pouches.
The Drink Pouch Brigade® is a free recycling program that rewards people for collecting and sending their waste to TerraCycle® to be recycled or upcycled. The Milestone Program began in September 2013 when Capri Sun added prizes for collecting certain amounts. Now, in addition to the money they earn for each piece of waste collected, participants can win prizes made from recycled drink pouches, such as park benches, recycling bins, a playground, and other fun rewards. "The Milestone Program is meant to inspire individuals and organizations to collect more waste while receiving prizes for their achievements," said Tom Szaky, CEO of TerraCycle. "It is rewarding to see the students and administration get so involved in making this work. It’s an incredible achievement to have kept so many pouches out of the waste stream." Thousands of other schools across the United States participate in the Drink Pouch Brigade. To learn more about the program or to sign up, visit www.terracycle.com. The program is free to any interested organization or individual, and all shipping costs are paid. In addition, for each piece of waste received, participants earn money for a charity of their choice. About Kraft Foods Group Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. About TerraCycle TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to recycle-packaging and turns it into affordable, innovative products. Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with more than 30 major brands in the U.S. and around the world to collect used packaging and products that would otherwise be destined for landfills. It repurposes that waste into new, innovative materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s Brigade programs, which are free fundraisers that pay for every piece of waste collected and returned. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visitwww.terracycle.com.