Companies like The Naked Grape works with TerraCycle by setting up the the Naked Grape Wine Box Brigade, a program that collects the box, spout and plastic bag for recycling thereby potentially keeping millions of pounds of plastic from ending up in landfills. Creative upcyclers have found unique uses for the bags in the box as well. They refill the bags with water and turn it into ice packs or fill it with air to use as a makeshift pillow. Not only is upcycling the package a great way to keep the environment clean but it also adds to the product's packaging useful lifecycle.