“We need to raise our consciousness and take more responsibility for what we throw out,” said Albe Zakes, global vice president of communications for TerraCycle, an “upcycling” company. TerraCycle works with more than 100 companies to collect difficult-to-recycle packaging and products and repurposes them into affordable and innovative products. It’s free, and for every chip bag or drink pouch it collects, TerraCycle will donate 2 cents to the school or charity of your choice, Zakes said.