TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Trash Gets New Life!

TerraCycle Mars Method Garnier (L'Oreal) Colgate Include USA
TerraCycle started in 2001 as a simple organic fertilizer company. Founder Tom Szaky, then a freshman at Princeton University, saw an opportunity to use discarded food scraps from the cafeteria to make a product that had value. He fed the leftovers to an army of worms to harvest worm compost, or Worm Poop as it became fondly known, a completely organic, ultra-effective fertilizer. With no money to buy packaging, Tom bottled the liquid fertilizer in used soda bottles collected from recycling bins, unwittingly creating the world’s first product made from AND packaged entirely in waste. The idea of using would-be waste material to make new products grew. Today, TerraCycle partners with major consumer goods manufacturers such as Kraft Foods, Frito-Lay, Mars, Colgate-Palmolive, L’Oreal, Method and many more to collect almost 50 kinds of non-recyclable or hard-to-recycle packaging, such as drink pouches, chip bags, candy wrappers, toothpaste tubes, cosmetics and household cleaner packaging. For each piece of waste sent to TerraCycle through this Brigade program, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or non-profit. The programs are completely free to join and all shipping costs are pre-paid. The collected material is upcycled or recycled into a wide range of consumer products. By using some of the millions of pieces of packaging that go to landfill every year to make innovative consumer goods, TerraCycle hopes to reduce the need to use virgin materials and show the world it is more sustainable and profitable to use waste as a raw material. Since 2007, more than 90,000 locations and 29 million people have gotten involved in the Brigade program and are helping to collect trash in homes, schools, offices and community buildings across the country. More than 2.5 billion pieces of pre- and post-consumer packaging have been collected and over $4.5 million has been donated to schools and non-profits. For more information, please visit: TerraCycle.com and TerraCycleShop.com