TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

How to Find the Customers Who Appreciate You

TerraCycle Include USA
That lesson was driven home to me at an inspiring seminar I attended recently in Boston. The event was put on by the Initiative for a Competitive Inner City, founded by a Harvard business professor, to celebrate 100 of the fastest-growing, urban small businesses across America. These companies had averaged fourfold growth over five years--during a punishing recession no less--by identifying and addressing unsatisfied niches in the marketplace. Their stories were breathtaking: A college student who created a global business to develop reuses of everything from chip bags to cigarette butts to diapers because he thought a better alterative must exist to all the waste being buried in landfills. Propelled by social media, reality TV, and a greater desire by people and businesses to act green, TerraCycle now has millions of people in 20 countries sending it trash. That waste gets recycled into hundreds of products that are then sold at major retailers.