“Creating a soda bottle requires huge energy,” says Tom Szaky, CEO and founder of TerraCycle. “Then you drink from it, and it’s only gets one use after all that energy that goes into making it.” “People think that just because it’s plastic it’s recyclable,” says Tom Szaky, CEO and founder of TerraCycle. “I think [the PIC is] one of the most misleading symbols that exists in the recycling system.”