TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Reynolds subsidiary funding cigarette recycling

Uncategorized TerraCycle Include USA Santa Fe
A subsidiary of the nation’s second-largest cigarette maker, Reynolds American Inc., is funding a national recycling program to reward do-gooders for cleaning up tobacco waste and turn cigarette butts into pellets used to make items such as plastic shipping pallets, railroad ties and park benches. New Mexico-based Santa Fe Natural Tobacco Co., the maker of Natural American Spirit cigarettes, is teaming up with TerraCycle Inc. for the program. It aims to snuff out one of the most littered items in the U.S. About 135 million pounds of cigarette butts annually are tossed on roadways, thrown in the trash or put in public ashtrays. Through the Cigarette Waste Brigade program, groups as well as people 21 and older can collect cigarette waste and send them to TerraCycle through a prepaid shipping label. Participants will get credits to be donated to Keep America Beautiful, a nonprofit community action and education organization. They’ll receive about $1 per pound of litter, which equals about 1,000 cigarette butts.