TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Kraft Foods’ third-party alliances key to sustainability strategy

capri-sun TerraCycle kraft foods Include USA
Well, a great example is our work with TerraCycle. They have consumers send them non-recyclable packaging and then reward consumers for sending it back rather than putting it in the trash. They have a great, unique business model. TerraCycle had approached us with a novel way of turning used packaging into brand new products like tote bags and folders. We wanted to find solutions to help divert packaging that can’t be recycled from going to landfill, and we knew that working with TerraCycle would raise our brands’ profile and influence our consumers to make better choices. We were the first major company to partner with TerraCycle when they were still very small. Our Capri-Sun beverage brand took a risk. Because TerraCycle gave us a unique solution, that relationship has blossomed. Today, several of our brands are working with TerraCycle and we’re the largest sponsor of TerraCycle brigades, which we’ve helped expand to 11 countries. We now have more than 130,000 locations around the world with around 2.5 million people collecting post-consumer waste. TerraCycle has enabled us to divert more than 170 million household packages and 3,800 tons of manufacturing waste from going to landfills or incineration.