TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Recycling company tests chip bag

TerraCycle Frito Lay Include USA Chip in for Change
You know those crinkly snack bags? The ones made of foil or other materials that aren't easily recyclable? Now someone wants them. Tom Szaky and Trenton, N.J.-based TerraCycle have made a successful business out of taking things no one else wants and turning them into cool products that people will buy. Recently, Szaky announced that Hamilton Township, just outside Trenton, had been selected for a national pilot project to collect chip bags. Through an arrangement with Frito-Lay, TerraCycle already collects 0.05 percent — not much, true — of chip bags through its Brigade collection programs, which offers student groups and other organizations money for sending in loads of chip bags that otherwise would be discarded. Now, however, through its new "Chip in for Change" pilot, TerraCycle wants to increase the amount collected to at least 10 percent — closer to the average recycling rate of plastic bottles. To do that during the trial, which began July 11 and runs through Oct. 31, Hamilton Township will need to collect 114,930 chip bags (38,310 per month), according to TerraCycle. For every 50,000 chip bags collected, $250 will be donated to local charities or nonprofits.