The TACT is the single most important decision in persuasion. Who does What Where and When (Target Action Context Time) drives everything. Please consider this strange combination of a Green business making TACTs with Alcohol, Tobacco, and Firearms! Read the entire article, but consider here just this description of recycling cigarette butts. Our intention is to require as little change as possible in the habits of today’s smokers. That means that if you are at a bar or your home you would keep using your regular ash trays. The only change would be that the trays would be emptied into a plastic sandwich bag. That bag would then be placed in a box (like a shoebox or whatever you may have lying around). When it’s full, you would download a free shipping label from our Web site and send the box to TerraCycle to be recycled. We’re also going to offer a $1 donation to your favorite charity for every 1,000 butts collected. We have also thought about making a pocket version that would be a small envelope (with aluminum inside for fire safety) with a preprinted mailing label on it. The idea would be that you could put your smoked butts in it on the go. When it’s full, you could simply drop it in the mail.